PowerFlex
UI,UX
Individual project
Project
My Role
Duration
Tools Used
UI design, UX design, User research
18 weeks
Figma, Miro, Photoshop
PowerFlex is a cutting-edge fitness app designed for Gen Z strength training enthusiasts. It offers a full suite of features, including expert strength training information, personalized training assistance and engaging community connections, all designed to help users stay motivated and easily achieve their fitness goals.
About
Overview
The Problem
Many young strength training enthusiasts encounter challenges in staying motivated as they strive to make progress in their fitness journey. Despite their regular training efforts, it can be discouraging when they do not see tangible results. The financial constraint of being unable to afford personal training fees further complicates matters, as they lack access to professional strength training information and assistance with workout planning, so they have to spend a lot of time searching for the workout routines/programs that fit them the best. In addition to that, not being able to have a partner to workout with further impacts their ability to make consistent progress in their fitness journey as they feel not motivated sometimes.
How Might We
How might we provide workout planning assistance with intuitive progress-tracking and professional guidance to Gen Z to help them stay motivated and keep making progress in their fitness journey?
Primary Research
Research
I conducted in-depth interviews with three Gen Zers and found that they were all, to varying degrees, troubled and helpless by the lack of fitness progress they were not continuing to make.
Look Into Competitors
We also investigated some of our competitors, such as the tools people use to exercise, track their diets and fitness journeys.
Key Insights
Having access getting professional guidance in workout planning could save peoples time in researching on their own.
Diet accounts for most of the process of getting people to their fitness goals, but they don't know how to track their diet.
Secondary Research
I conducted further research about Gen Z, and here is what I found:
Ensuring nutritional intake can boost fitness results
Workout routine planning requires professional knowledge
Motivation is the key to keep progressing in one’s fitness journey
People crave psychological comfort that can encourage them through the difficulties of fitness.
95% owns a smartphone, has been exposed to technology from an early age, and is increasingly tech-centric.
Gen Z sees fitness as a way to build mental fortitude, resilience and a healthier mindset
Gen Z is also more inclined to work out to improve confidence and appearance, both key to self-esteem for this outwardly focused stage of life.
Gen Z believes in social impact and loves to get advice from social media
Seeing content on social media has sharpened Gen Z’s focus on where they can find the best advice.
Gen Z is tech-savvy
User Journey
Based on my research, I came up with a user journey map for users who are looking for motivational, professional guidance to keep making progress on their fitness journey.
User Flow
Mid-Fi Wireframe
Design Solution
Create your own workout templates
With this QuickStart feature, users can create their own workout templates based on their preferences and training goals, as well as track their performance during the workout.
01
Workout templates picked for you
Includes an auto-generated, professionally certified workout template section so users don't need to struggle with creating workout templates. This feature helps users save time by providing them with reference.
02
Edit your workout mode
Provide a more personalized experience through workout mode editing. Users can modify the workout pattern to their liking. They can choose to add more sets and set a rest timer in between sets. Voice guidance and focus areas can further optimize their performance by giving them professional guidance and helping them to stay focused during their workouts.
06
Stay connected, stay motivated
A community of fitness training fanatics designed for users, where they can get inspired and motivated by other people's fitness journeys and try out new and trendy fitness templates.
03
Workout summary
Users can get excited with the XP points added to their accounts after every workout completion.
05
04
Organize your workout templates
Designed specifically to alleviate the kinks of finding a template every time. Users can select a used template and quickly start their workout without spending time agonizing over which template to use.
Design System
The bright colors contrast with some of the darker backgrounds to create a sense of power and futuristic feel that appeals to Gen Z fitness enthusiasts.
Takeaway
Through in-depth user interviews and generation-specific research, I learned what Gen Z users value the most in their fitness journey, which helped me design more user-centric features for the fitness app.
By studying the trends that Gen Z is interested in, I was able to make better color choices to appeal to this group of users. Boldly experimenting with color combination allowed me to hone my skills in designing user interfaces. I learned how to combine color and functionality to provide users with a more dynamic sense of use and motivate them on their fitness journey.